The research focuses on the challenges faced by the general public in affording professional interior designers. With design fees typically amounting to 30% of the total cost, many are priced out of hiring experts. Additionally, the current design process is highly inefficient, requiring multiple rounds of back-and-forth communication, leading to time loss and higher expenses. This field study aims to capture these pain points and explore potential solutions for more accessible and streamlined design processes in the future.
Ella
2023